Get More Implant Patients Through Dental Implant Marketing
Want More Dental Implant Patients? Our Implant Marketing System Can Generate 15-20 New Implant Patients Per Month!
Dentists Across the United States Trust Us To Grow Their Practices
We Provide Location-based Dental Implant Marketing. Attract & Convert More High-value Patients For Dental Implant. We Help Dentists To Get More Implant Patients In The Chair Who Are Ready To Accept Treatment.
Md Tangeer Mehedi ¬ TotalDentalMarketing.com CEO
Dental Implant Marketing
Dental implants are more than just providing a tooth whitening service. It can transform smiles by improving the overall quality of your teeth. Do you know that American Dental Association estimated a large portion of American adults (20 – 64 years of age) have three or more decayed or no teeth?
It doesn’t end there. American College of Prosthodontists research indicated 178 million American adults with at least one missing tooth. Also, around 40 million are living without teeth. This is just the US. No wonder why the global dental implants market managed to value nearly $3.9B in 2021.
Dental implants are one of the most beneficial ways to replace missing or damaged teeth. And more Americans have been turning to these dental practices, making the market white hot. Still, a large number of patients aren’t aware of the advantages they can have from successful dental implants.
Demographics revealed that the average age of patients for dental implants is 52! Therefore, an enormous potential untapped market of prospective dental patients is yet to undergo the procedure. Whether you’re a dentist, oral surgeon, or periodontist, you’ll have to consider actions to attract potential patients.
This is why dental implant marketing comes into play. Traditional advertising for implants isn’t very effective anymore. Instead, creative ads have ramped up significantly to make the ever-growing dental implant market more competitive.
That’s where successful, organized, and strategic dental implant marketing campaigns can help. You must put more effort into marketing campaigns to reach more patients. When successfully implementing the strategy, you can expect an influx of revenue, fame, and patients.
How Dental Implant Marketing Works?
You can do the implant marketing by yourself. Here you can follow my guide to succeeding –
You need to attract and drive more dental implant patients to your clinic as a dental service provider, right? But the question is, how to get dental implant patients?
For this purpose, you must go along with some crucial dental implant marketing strategies. At the same time, you must consider vital factors such as the landing page, google ads, Facebook promotion, and other digital marketing processes.
Let’s start learning about crucial steps in detail that will help you get new patients for your dental implant treatment without wasting any more time.
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Know Your Prospective Customers
The first step of any advertisement is to recognize your target market that can use your services. And we’ve divided typical dental implant-seeking patients into two categories:
Patients Having An Actual/perceived Need For Dental Implants
People who previously had dental implants or at least knew they should seek dental implants fall the category. They have important concerns like future implants, diagnosing cost, quality as they’ve searched online, and others.
Your marketing effort must focus on the implant services’ quality rather than assets or benefits. And you might face many competitors among whom you must stand out as the best. The dental implant marketing campaign will have to confront cost, experience, and outcome.
Patients Who Would Benefit From Implants But Don’t Know
People with dental issues but don’t know whether or how to seek a dental implant procedure fall under the genre. Patients having problems but who have not been diagnosed with dental implants before are also included. They can suffer from wildly varying dental health issues.
These patients require more focus on the problems you can fix to solve the dental issues. Here, the goal should be getting those people at your door for the perfect recovery. Still, your marketing can skip the fixing quality, but long-term success will eventually need that.
Your dental implant marketing strategy may choose one over the other, depending on your tactics and assets. But an overall increase in dental implant cases will require a crossover strategy to reach both patient types.
How to Make More Dental Implant Cases?
Digital, as well as traditional dental marketing campaigns, are required based on your audiences. Therefore, I would like to show you the best digital and traditional ways to increase dental implant cases.
Most importantly, you can get help from ImplantsMarketing.com in case of dental implant marketing.
The Internet is undeniably the fastest way to reach most potential customers. The tried and tested marketing strategy using the Internet includes:
Social media marketing is currently the most popular form of dental marketing. And you don’t have to confine your business to Facebook only. Leading social media platforms like YouTube and Instagram can also aid your dental implant marketing to a great extent.
You can virtually reach, contact, and advertise your services without being expensive. Meanwhile, popular social media sites can let you target specific locations around your office/clinic. Therefore, potential customers within a predetermined radius will get to see you.
Social Media Marketing Elements
Elements of shareable content on a social media platform should have –
- Compelling headlines
- Interesting description
- Bold, catchy graphics
- Fully scannable format
- Appealing to emotions
- Related to pop culture
Aside from filtering specific locations, you can set age ranges and re-evaluate the target audience. Notably, people can be informed about your services by using many more effective ways. And after being interested, they will take services from you!
Advertising dental implants for your marketing strategy may require sophisticated social media management tools. It enables your dental implant marketing ideas to speed up your sales process to find more implant cases.
Here, you should have a landing page as a dental implant service provider. And this may be a simple one-page or multi-page website. Whatever it is, web content is highly recommended through which potential patients can get primary ideas about your services.
After developing some ideas about your dental implant services, they may feel interested in taking the service. Therefore, you should put a form where interested ones can provide the information necessary to get professional consultation or appointment.
Also, you may adjust information on free consultation services, appropriate pricing statistics, and primary data about dentists, including their experience, previous patients’ feedback, success stories, relevant hashtags, etc.
Landing Page Characteristics
However, an engaging landing page should include the following –
- Compelling and helpful headline.
- Some unique and engaging visuals.
- Simple presentation of solutions.
- Responsive yet intriguing design.
- Focus on the brand without overselling.
- Proper optimization using CTAs.
- Contact information and address.
- Live chatbot during office hours.
It’s not necessary to have all the features for your web-based online marketing right away. But you should integrate the fundamental ones to stimulate the customers’ interest.
Google ads can be another crucial way to get dental implant patients. Using this method, you can appear at the top of the result page over the organic results. Consequently, it is possible to get new patients who search on google to know about dental implant service providers.
You can also choose online advertisements on locally popular websites and apps. Here, the marketing advertisement will appear sidewise on websites or open a pop-up screen on apps.
You’ll have to pay the website/app admins a certain amount for the total count of clicks on the ad. These paid ads can benefit you more than google ads which may require higher payments.
Fancy advertisements to lure you into a garbage service are no new trend. That’s why smart and cautious people look at the place, service, or facilities before scheduling an appointment. And patient testimonials can significantly boost your marketing efforts.
Encourage your existing patients to post a review on their social media about their experience. The greater number of positive reviews you can have, the greater number of cases you can get. At least this practice can help set your brand and business out there in the locality.
Sending promotional emails/SMS monthly, weekly, or quarterly can also increase your patient acquisition. However, emails and SMS are still underrated and often neglected ways of marketing. Make sure you don’t keep sending emails or messages now and then.
Emails are a great way to circulate your services and products among potential clients. Attach a relevant image, video, or infographic to depict your dental work. Interested ones driven by your ads may desire to visit, consult, or know your services at some point.
Optimizing Dental Practice Website [For Long-Term Goal]
Besides the described ways, you can also opt for search engine optimization. Importantly, it’s the ultimate organic way that guarantees success. But the method may take considerable time and effort to become your perfect marketing machine.
In this case, you must perform highly essential activities with a strong online presence. These activities include researching and finding out your potential keywords, creating engaging and SEO-friendly content, researching your competitors, adjusting backlinks, etc.
You may not know how to do these works properly. Hence, you should take service from a reputed dental implant marketing agency like ImplantsMarketing.com.
High-Quality Contents for Marketing
Publishing relevant content is one of the key criteria to succeed in marketing campaigns. These contents can share your knowledge and expertise on dental implants.
Why publishing high-quality content are necessary? Well, it’ll help establish your authority in the completion by gaining the attention and trust of potential clients.
Content Types for Dental Implant Marketing
Some of the most popular forms of dental implant content to succeed are –
- Videos of animated procedures and post-op do’s-don’ts
- Images on statistics, before and after conditions, or setup
- Infographics on surgery, statistical success, and information
- Catalog, Blogs, Articles, News, Case Studies, and Reports
Videos, infographics, and images are vital to providing insight into your services and products. Getting with the contents should drive more patients to your workplace in no time.
Claiming Dental Implants Online
Don’t forget to claim your growing business using Google My Business. Provide all the information required by the form about your dental implant practices. Don’t forget to include a captivating description of your business with some great pictures.
Also, find out other major online business directories to spread your potential and success. You can consider Yelp, Apple Maps, Bing Places, and others to claim your dental practice.
Traditional Dental Implant Advertising
You can’t simply downright discard traditional marketing methods. A significant part of the patients is older people or senior citizen. They’re barely addicted to virtual content like this generation.
Print advertising refers to old-school ads printed in local newspapers or magazines. Though these practices fall out of fashion, they still bear particular significance for printouts.
You can also target local festivals or important gatherings of concerned people. The best part of print advertising is that you can comfortably reach the local people without being cozy.
Mailing in the PO box is another old-school advertising method falling out of practice. Still, multiple localities across the US have direct mailing services. Likewise, you can reach a specific group of people within the locals.
TV commercials have been around since their invention and are still popular among audiences. And you should grab the chance to air your creative ad while your favorite program takes a break. A visually appealing and catchy commercial can surely get into the minds of prospective patients.
Only the patients themselves seek dental implants – it’s not always the case. Responsible family members can also look for implant programs for their loved ones. Your marketing medium should have a perfect commitment in an orderly way to convince anyone looking for aid.
Promotional Discounts and Codes
Collaborating with local startups, groups, or clubs during a festival or event is another way to promote your dental implant practices. Many customers are financially concerned when it comes to dental implants. You can give them a chance to overcome the difficulties with certain discounts.
Also, traditional marketing methods still use promo codes in different forms. Even some digital marketing strategies involve promo codes through occasional online quizzes. You can decide to promote your dental implant business by these measures, depending on your capabilities.
All of these may seem like a chaotic mess to go with your dental implants marketing campaign. But you can get full assistance from ImplantsMarketing.com to manage, afford, and succeed in implementation.
Talking About Dental Implants with Customers
Are you unsure how to convince your customers on the phone with words? That’s okay; sometimes dentists go too deep into advertisements and forget about the oral impression.
Why Talking to Customers are Important?
Prospective customers may give phone calls after developing an interest in your services from the ads. That’s where you need to make them understand the benefits of your services.
Not everyone wants to hear everyday speech on cost-effectiveness or your expertise. Almost everyone wants to know whether your advertised dental implants will work appropriately.
Dental Implants Marketing Talks
However, it’s difficult to devise a talking strategy without knowing the problems, assets, and demands. Still, I would like to give you some tips on how to talk to prospective patients about dental implant procedures –
Focus on Long-Term Oral Benefits
Many people waste their money on mediocre dental implant practices that don’t last long. In the long run, oral health benefits include comfort, versatility, and durability. Additionally, the implant should enable low maintenance and decrease future bone loss.
Highlight the Immediate Improvements
Don’t forget to mention the immediate improvements that give the patients hope and joy. Your dental implant procedures can bring them a happy, adorable, and natural smile. Also, they can even take some of their favorite foods as well as develop self-confidence.
Keep Yourself Positive and Optimistic
An optimistic attitude for positive talking is a great way to convince patients to take your treatment. Dental implants are the best alternatives to dentures or missing teeth. You can expect a fast response to start the implant by showing it as the perfect treatment option.
Mistakes of Marketing Dental Implants
You should avoid inevitable mistakes while marketing your dental implant services. These mistakes will eventually damage your reputation among clients. Let’s learn them.
Lack of Essential Assets
One primary mistake concerns going for direct advertisements without having all the assets. When dental implants want to increase sales, they immediately decide to go for ads. You want the phones ringing, the appointment lengthened, and your brand settled out there.
But you better not run campaigns when you don’t have all the necessary assets. Here assets mean all the essential tools required for providing dental implant service perfectly. You must equally emphasize having everything set in your chamber, like fancy, attractive, engaging advertisements.
When advertising your business, what exactly are you trying to accomplice? The right ads will keep drawing patients to mediocre services if you don’t have the proper setup. The marketing dollars get wasted on driving traffic and getting eyeballs without compelling assets.
Mismatched Budget – Goal
The amount you want to spend on campaigns should reflect your goals. Sometimes, dental implants neglect the associated math to decide on achievable goals. You can just pick a random amount to spend on ads while expecting a breakthrough in the business.
Never start dental marketing without knowing your targeted audience. Interestingly, if you do so, the possibility of making good results is too thin. You should consider people having problems, financial concerns, and your place of the dental office.
The amount of implants you want to perform according to your resources and capabilities is also quite substantial. You must keep the entire process organized to reach the audience with a positive attitude. Sorry, you can’t expect to become a millionaire by spending a few.
Ineffective Marketing Campaign
Spending a good amount of money on a dental implant campaign doesn’t lead to success automatically. Effective marketing is what matters the most to make your business shine. That’s where you’re to understand some essential considerations of your targeted audiences.
TV commercials, emails, social media, billboards – you may know how to draw attention. But you need to implement dental implant marketing ideas perfectly. Putting billboards by the side of a light-traffic road simply won’t help. Also, it’s imperative for many implant marketing to cope with the new trends in this rapidly evolving digital age.
Simple deviation from the standard advertising technique may not work in the end. So, you’ll have to know how to take turns to stay ahead of the competitors. Being a complex process, you should consult a relevant marketing firm/agency to ensure your money is well-spent.
No Dental Marketing Upgrade/Evaluation
The initial dental implant marketing campaign may bring early success to your business. And they either forget, neglect, or stick to the same strategy. However, one fundamental rule of marketing success concerns the constant evaluation of ideas, trends, and responses.
New ideas based on trends and subsequent response is crucial to keep up your implant cases. Different treatment options can take over, while other practices can become relevant or necessary. Most of the modern target audience looks into dental implant production.
Your business will fail if you can’t provide or know about advanced treatment. No dental marketing will work, no matter how much you run social media campaigns. Hence, you should have a plan embedded in the marketing tactics to evaluate for future upgrades.
Why Will You Choose Us?
Smart marketing means less work to make more while doing more cases to push your profit. Your dental marketing success depends on the total number of successful dental implants, not having people on your doorstep driven by dental marketing ads. You can only expect to outshine the competitors while serving prospective clients.
And getting sufficient patients willing to take your dental practices will need strategic use of money, time, and effort. I hope now you can market your dental implant marketing campaigns through various mediums. And I believe that you don’t have any more confusion on how to get dental implant patients.
Now, set your goals, gather your assets, and plan your dental implant marketing strategy. Don’t hesitate to get help from the well-experienced ImplantsMarketing.com to become a successful dental implant service provider.